First Party Personalization and Metrics with Umbraco Engage

Umbraco Engage is the new add on for Umbraco CMS providing new tools in the backoffice for you to use. You will be able to see your websites engagement with “reliable analytics, customer profiling, A/B testing, and personalization tools.” 

At the heart of Umbraco Engage is a simple yet effective three-step framework: Learn, Adapt, and Convert. Gain valuable insights into visitor behavior, identify your most engaging content, and optimize your site to drive better results.

The 360° Profiling tool gives you a comprehensive view of your users, allowing you to create detailed audience segments and tailor content to specific demographics. With A/B Testing, you can experiment with different content elements—without impacting your live site—ensuring data-driven improvements. Combined with Personalization, you can deliver dynamic, relevant experiences to each visitor, fostering deeper engagement and stronger user relationships.

Umbraco Engage provides In-App Reporting directly integrated with Umbraco CMS making the transition smooth. The dashboard is customizable making the experience easiest for you. Get the full announcement on the Umbraco blog and reach out to us if you have any further questions! 

At Scandia, we are true partners in the customer journey development and will work with your team to fully flesh out the requirements around personalization, tracking, and engagement reporting to ensure that there is a solid plan from the ground up. Connect with us today to start your implementation and discovery.

*Image used was sourced from umbraco.com